Although this tool has been around since 2005 but i think not manypeople are utilizing it to increase their productivity. This is the reason which tempted me to write this post on – How To Setup And Manage Google Tag Manager.
So What Is A Tag ?
Google Tag Manager operates around three main elements: Tags, Rules and Macros.
- Tags = A tag is HTML code that executes (or fires) on a page.
- Rules = Specify when a tag should be fired such as when a specific page is loaded or in response to an action on the page.
- Macros = a pre-defined set of conditions that allow rules to be executed.
Why You Need It ?
With so many different codes on your webpage it becomes bloated and bogs down on speed. With Google mentioning in clear words that How Speed Is Now A Ranking Factor, It could very well throw your site among the one’s being penalized. This being the biggest factor but apart from that it also provides a peace of mind while managing different codes just from a single place.
How It Works ?
Google Tag Manager works via its own container tag that you place on all your website pages. The container tag replaces all other tags on your site, including tags from AdWords, Google Analytics, Floodlight, and 3rd party tags. Once the Google Tag Manager container tag has been added to your site, you update, add, and administer additional tags right from the Google Tag Manager web application.
How To Implement It ?
To Implement Google Tag Manager on your site follow these simple steps :-
Setup An Account :
Creating a Tag Manager account is easy, you just need to sign-in here with your Google Id and you are good to go.
Create A Container For Your Website :
If you have multiple websites it is better to create multiple containers for each of them so that it will be easy to identify.
Add The Container Snippet Code To Your Website’s Source Code :
Once you have successfully created your account and a container for your website, you will be presented with a container code which you need to add to your site’s source code. This should not be big task for an average user as you just have to copy and paste the code.
Publish The Tags :
Lastly, the tool will show you a preview of what you have just setup and you can click Publish.
Using Google Tag Manager at first could seem like a lot of work but while looking at the big picture i.e., now that you don’t have to change multiple codes for a minor change at different places would make you blessing Google for this awesome tool.
So, Have you moved to Google Tag Manager yet? How did you find the transition?